# Case Study: Sephora Reviews

### RightBid recently collected reviews from Sephora.com for two high-end hair brands:

### Living Proof and Alterna. Below are some of our findings:

### Historical Ratings

## Word Counts

- Alterna has an overall rating of 4.19, whereas Living Proof has an overall rating of 4.03 which is significantly lower than for comparable brands on Sephora. 
- Alterna’s Bamboo Smooth Kendi Oil Dry Oil Mist accounts for one in nine Alterna reviews, with an average rating of 4.55.  
- The word clean appears in 11.6% of all Living Proof reviews compared to just 3.8% of all Alterna reviews. Clean appeared 44% less frequently in 2016 than in 2015.  
- While there were 78 Alterna products, there were just 48 Living Proof products, with 7,162 Alterna reviews compared to 11,318 reviews for Living Proof.
- Living Proof’s avg. rating has improved from 3.86 to 3.99 from 2015 to 2016. 
- Alterna’s avg. rating has improved from 4.03 to 4.20. 
- Reviews mentioning the word price have an average rating of just 3.81 for Living Proof, much lower than the 3.93 rating.
- Alterna reviews mentioning the word smell have improved by 43 basis points between 2015 and 2016.

### For more information email Zach Blatt, RightBid’s Founder, at [zblatt@rightbidresearch.com](mailto:zblatt@rightbidresearch.com).