RightBid recently collected reviews from Sephora.com for two high-end hair brands:
Living Proof and Alterna. Below are some of our findings:
Historical Ratings
Word Counts
Alterna has an overall rating of 4.19, whereas Living Proof has an overall rating of 4.03 which is significantly lower than for comparable brands on Sephora.
Alterna’s Bamboo Smooth Kendi Oil Dry Oil Mist accounts for one in nine Alterna reviews, with an average rating of 4.55.
The word clean appears in 11.6% of all Living Proof reviews compared to just 3.8% of all Alterna reviews. Clean appeared 44% less frequently in 2016 than in 2015.
While there were 78 Alterna products, there were just 48 Living Proof products, with 7,162 Alterna reviews compared to 11,318 reviews for Living Proof.
Living Proof’s avg. rating has improved from 3.86 to 3.99 from 2015 to 2016.
Alterna’s avg. rating has improved from 4.03 to 4.20.
Reviews mentioning the word price have an average rating of just 3.81 for Living Proof, much lower than the 3.93 rating.
Alterna reviews mentioning the word smell have improved by 43 basis points between 2015 and 2016.