Wet Brush Customer Feedback Study
Zach Blatt is the founder and owner of RightBid. He has been featured in Business Insider, SeekingAlpha, and Internet Retailer. He graduated in 2011 from Dartmouth College with Honors in Economics for his research paper Price Dispersion as a Function of Market Structure in Online Retail, which was the impetus for RightBid’s founding.
Product Data Suite
- Incorporated as JD Beauty Group
- Seven Employees (LinkedIn)
- Based in Hauppauge, NY
- Small Personal Care Company
- Specialty Hair Brushes Aimed at Detangling Hair
- Individual Brushes Retail for Just Under $10
!
- Analyzed 74 of Wet Brush’s Best Selling Products on Amazon
- Collected 5,220 Total Reviews
- Average Review Score of 4.59
- Top Five Products Accounted for 57.5% of All Reviews
These Included (Rating/Review Count):
- My Wet Brush Classic Brush, Pink (4.7/806)
- The Wet Hair Brush Metallic Purple (4.6/775)
- The Wet Brush Metallics Collection 2 Pack (Green and Purple) (4.7/549)
- The Wet Brush 2 Pack Value Pack (Blue and Pink) (4.5/505)
- The Wet Brush Pro Select – Blue (4.7/367)
!
Top Three Products in Amazon’s Beauty Category by Sales Rank:
- My Wet Brush Classic Brush, Pink (449)
- The Wet Hair Brush, Metallic Purple (550)
- The Wet Brush 2 Pack! Blue & Pink, Value Pack! (637)
Amazon also assigns a “minor category” and these three products were ranked 5, 8, and 9 respectively in the Beauty Hair Care Tools & Appliances, Hair Brushes Category
Longer Term YOY Only
| Word | Total | Percent | Q1_2015_Percent | Avg.Rating | Q1_2015Rating |
|---|---|---|---|---|---|
| ALL | 5,220 | 100 | 1,065 | 4.59 | 4.55 |
| hair | 3,734 | 71.53 | 64.41 | 4.66 | 4.60 |
| love | 1,480 | 28.35 | 28.36 | 4.82 | 4.81 |
| great | 1,138 | 21.8 | 22.07 | 4.74 | 4.64 |
| like | 827 | 15.84 | 12.39 | 4.41 | 4.31 |
| thick | 691 | 13.24 | 13.71 | 4.60 | 4.47 |
| amaz | 583 | 11.17 | 10.23 | 4.76 | 4.70 |
| recommend | 534 | 10.23 | 7.42 | 4.79 | 4.85 |
| color | 199 | 3.81 | 2.91 | 4.44 | 4.42 |
| pric | 177 | 3.39 | 2.35 | 4.56 | 4.36 |
| smell | 147 | 2.82 | 1.41 | 3.21 | 3.33 |
| bad | 86 | 1.65 | 0.85 | 4.24 | 4.22 |
| excellent | 63 | 1.21 | 0.94 | 4.94 | 4.80 |
| favorite | 63 | 1.21 | 1.31 | 4.94 | 5.00 |
| cheap | 59 | 1.13 | 1.03 | 3.81 | 3.55 |
| clean | 35 | 0.67 | 0.94 | 4.11 | 4.70 |
| terrible | 33 | 0.63 | 0.85 | 2.52 | 3.11 |
| expensive | 24 | 0.46 | 0.38 | 4.50 | 4.75 |
Overall rating of 4.59 is very strong Comments using the word “price” are typically favorable (4.56 average rating) Comments using the word “smell” are highly negative (3.21 average rating)
Customer Testimonials
I have a five year old little girl with really long hair and love this product for her! It is so much easier to brush her hair each day. This brush doesn’t pull her hair as much as regular brushes do.
My hairstylist recommended this for curly-haired kids. It’s AMAZING.
I bought these brushes for my long haired Maltese. I don’t know why they work so well at detangling, but they do.
Best thing since sliced bread!!! I have tried detangling sprays and creams, still pulled out my hair (literally). This brush glides thru my wet hair. I definitely recommend this.
Brushes received were counterfeit. Rips my hair and doesn’t really seem as effective as my Tangle Teezer. This brush is amazing to start with HOWEVER within 2 months I had to replace the brush ... No big deal so I buy another and I now have had to buy 4 brushes because it stops working properly.